September 30
eMobile is creating 50 jobs
Most papers report on the launch of eMobile, the new mobile phone brand from eircom, which will create 50 jobs in retail outlets and will be supported by a EUR2.5 million marketing campaign. While the company’s existing mobile brand, Meteor, has targeted the under 25s, eMobile will target an older segment, including existing Eircom landline and broadband customers; both brands will use the 085 prefix. Eircom landline customers can get a EUR5 discount per month on eMobile fees by bundling of services together, but customers will be billed separately for their different Eircom services.