With the establishment of a new operations centre in Dublin Google is to create 200 jobs here in Ireland immediately.

The new Dublin-based operations centre will be focused on the search engine giant’s location-based products including Google Local and Google Maps.

These new jobs will bring the number of people employed in Dublin by Google to a total of 1700.

“Dublin is rapidly becoming the multilingual internet capital of Europe and Google is proud to be leading the charge on this and further increasing our presence here,” said David Martin, director, Geo Operations for Google in Europe.

Martin said that the Dublin operations centre will take care of its location-based services for the pan-European market and will be developed as a centre of excellence.

“Google Maps displays so much more than the geography of a place, and now incorporates rich data from thousands of sources in different languages from across the world and also includes local business listings.  This operations centre will help to manage these data sources to give Google Maps users even more local information than before,” he added.

Martin explained that the decision to open a European centre for its location-based service was due in part to the fact that increasing proliferation of smartphones and uptake of Google’s own Android operating system meant that more and more people are using Google Maps, its free Sat Nav service for Android, Street View and so on, and the aim is to provide information that is as accurate and up to date as possible.

“The operations centre will be based in Eastpoint Business Park and plans to be fully operational this year. Google is working with local staffing partners CPL and Manpower to recruit and potential employees will be expected to graduates with one or two years experience in their field and strong IT skills,” said Paul Sweetman, director of ICT Ireland.

“This investment by Google highlights the strength of Ireland’s ICT sector, proving Ireland continues to be the location of choice for major multinational corporations.

“The ICT sector is leading Ireland’s Smart Economy with seven of the top ten global ICT companies having a major presence here. In addition to the 200 jobs announced by Google today, over 2,000 new jobs in the ICT multinational sector have been announced since January 2010. In 2009, the indigenous software sector grew by 6pc in export value.”